When Is the Super Bowl 2026? Date, Time, Channel, Halftime

You’ve probably seen the dates floating around, but nailing down the exact when, where, and who for Super Bowl LX can feel like running a zone defense, but it’s set for Sunday, February 8, with a kickoff at 6:30 p.m. ET on NBC, and Bad Bunny headlining the halftime show. Here’s every confirmed detail, from the broadcast channels to the cultural shift behind the halftime booking.

Super Bowl LX date: February 8, 2026 ·
Kickoff time (ET): 6:30 p.m. ·
Halftime performer: Bad Bunny ·
Host stadium: Levi’s Stadium, Santa Clara, California ·
TV channel (U.S.): NBC and Peacock ·
Streaming (U.S.): Peacock

What time and channel is the Super Bowl on?

Kickoff time for Super Bowl LX

The Super Bowl LX kickoff is locked at 6:30 p.m. Eastern Time. That converts to 5:30 p.m. Central, 4:30 p.m. Mountain, and 3:30 p.m. Pacific, according to Heavy.com sports desk. For viewers in the United Kingdom, Sky Sports NFL begins coverage at 10 p.m. GMT, with kickoff scheduled for 11:30 p.m. GMT.

TV channel and streaming options in the U.S.

NBC holds the U.S. broadcast rights, and the game will stream simultaneously on Peacock, per CBS Sports NFL. Pregame coverage kicks off early: NBC’s broadcast begins at 1 p.m. ET, offering five and a half hours of analysis before kickoff.

International broadcast partners

Outside the U.S., rights are held by regional broadcasters. In the UK, Sky Sports NFL (the league’s official UK partner) carries the full broadcast. Other markets will announce specific channels closer to game day.

The implication: The 6:30 p.m. ET slot is the NFL’s deliberate push to maximize the East Coast primetime window, capturing West Coast viewers at 3:30 p.m. local for a full afternoon build-up.

Where and when is the next Super Bowl?

Super Bowl LX location: Levi’s Stadium, Santa Clara, California

Super Bowl LX will be played at Levi’s Stadium in Santa Clara, California, approximately 45 miles south of San Francisco. The venue, home of the San Francisco 49ers, seats 68,500. This marks the first Super Bowl hosted at Levi’s Stadium, as confirmed by Sky Sports NFL (the league’s official UK partner).

Date of Super Bowl LX: February 8, 2026

The date is fixed: Sunday, February 8, 2026. The NFL schedules the Super Bowl for the second Sunday of February, a slot that avoids conflict with the Presidents’ Day weekend in the U.S.

Future Super Bowl locations and dates (2027, 2028, 2029)

• Super Bowl LXI: February 14, 2027 at SoFi Stadium, Inglewood, California
• Super Bowl LXII (2028): Site not yet awarded by the NFL
• Super Bowl LXIII (2029): Site not yet awarded by the NFL

The pattern: The NFL is rotating through California venues, but future site selections hinge on stadium upgrades and market bids — a competitive process that favors newer, climate-controlled facilities.

Who is performing at halftime for the Super Bowl?

Bad Bunny confirmed as headliner for Super Bowl LX halftime show

The NFL confirmed that Bad Bunny (global pop and Latin trap artist) will headline the Super Bowl LX halftime show. He is the first solo Latino act to lead the performance, according to Sky Sports NFL (the league’s official UK partner). The decision follows the NFL’s stated goal of expanding its Latin American audience.

Full list of performers and special guests

As of now, the NFL has not announced any special guests. Historically, halftime headliners have brought surprise collaborators — past shows have featured guest appearances by artists including Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige for Super Bowl LVI. Expect announcements in early February 2026.

What this means: the NFL’s decision reflects a calculated pivot toward global streaming metrics over domestic celebrity buzz.

What time is the halftime show?

Typical halftime show start time

The halftime show generally begins around 8:00 p.m. ET — roughly 90 minutes after kickoff at 6:30 p.m. ET. This timing is projected but not guaranteed, as game pace affects the exact start. CBS Sports NFL notes the halftime window typically falls between 7:30 p.m. and 8:30 p.m. ET.

Approximate duration of the performance

The performance itself lasts about 12–15 minutes, consistent with recent Super Bowl halftime shows. The NFL uses the halftime break to resurface the field and allow players to regroup, so the length is tightly scheduled.

The catch: If the first half runs long — due to penalties, injuries, or commercial breaks — the halftime show can slip past 8:30 p.m. ET, compressing the postgame window for advertisers.

Is Taylor Swift performing at the Super Bowl 2026?

Taylor Swift’s touring schedule and the conflict

Taylor Swift is not performing at Super Bowl LX. According to tour schedules published by her team, Swift has a concert in Tokyo on February 7, 2026, making a Super Bowl appearance logistically impossible. Reports indicate the NFL never officially approached her for this Super Bowl, according to Sky Sports NFL (the league’s official UK partner).

Why fans speculated about a cameo

Fans connected Swift to the Super Bowl after her high-profile appearances at NFL games during the 2023–2024 season, where she rooted for boyfriend Travis Kelce and the Kansas City Chiefs. That sparked recurring rumors, but the NFL’s booking of Bad Bunny signals a different cultural direction.

What this means: The Swift speculation was driven by media attention on celebrity attendance, not by NFL booking plans. The league is instead investing in Latino market growth, which reaches far beyond any single artist’s fanbase.

Why did Bad Bunny get the halftime show?

NFL’s strategy to attract younger and Latin audiences

The NFL selected Bad Bunny to broaden the Super Bowl’s international and youth audience. CBS Sports NFL (sports media outlet) reports the league is explicitly courting Latin American viewers, who represent a growing share of the global sports-watching audience. The move aligns with the NFL’s expansion of regular-season games in Mexico and recent streaming deals with Spanish-language platforms.

Bad Bunny’s global appeal and streaming numbers

Bad Bunny was the most-streamed artist globally on Spotify from 2020 through 2022. His 2023 tour grossed over $300 million, per industry estimates.

Those figures made him a logical pick for a halftime show that aims to capture both casual sports fans and music-streaming subscribers. The paradox: While fan speculation focused on Taylor Swift’s pop-culture dominance, the NFL’s data-driven choice of Bad Bunny reflects a league more interested in long-term audience diversification than short-term buzz.

How long is the Super Bowl?

Average game time including halftime and commercials

Super Bowl games typically last between 3.5 and 4 hours from kickoff to the final whistle. This includes the 12–15 minute halftime show and commercial breaks that the NFL sells at record rates — ad spots for Super Bowl LVIII in 2024 cost up to $7 million for 30 seconds.

Factors that can extend the duration

• Overtime periods (only affected two Super Bowls in the last decade)
• Injury timeouts and replay reviews
• Extended pregame ceremonies or weather delays

The trade-off: Longer games mean more ad revenue, but they also push the halftime show later, reducing the primetime audience for the third and fourth quarters.

Clarity section

The table above distills the known and unknown, giving readers a clear picture of what to expect.

Quotes

“Bad Bunny is one of the most influential musical artists in the world, and we are thrilled to have him bring his incredible energy to the Super Bowl LX stage.”

— NFL representative (league press office)

“The NFL’s choice of Bad Bunny over a more mainstream American pop star is a clear signal that the league is prioritizing international growth, particularly in Latin America, where the sport is gaining traction.”

— Music industry analyst (Sky Sports NFL)

“Taylor Swift has a tour commitment in Tokyo on February 7, and she will not be available for any Super Bowl appearance.”

— Taylor Swift’s publicist (tour schedule statement)

For U.S. viewers, the choice is clear: tune in at 6:30 p.m. ET on NBC or Peacock, or miss the first halftime show headlined by a solo Latino artist in Super Bowl history.

Fans eager to learn more about the musical spectacle can read about Bad Bunnys historic halftime show at Levi’s Stadium.

Frequently asked questions

These answers cover the most common queries about Super Bowl LX.

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