Labubu Big Into Energy: Rarity, Fakes & Price Guide

The V3 Big Into Energy series has become the most counterfeited blind box on the market, with fake versions flooding AliExpress and secondary platforms worldwide. For collectors, knowing how to spot a real 17cm plush pendant from a convincing knockoff can mean the difference between a treasured piece and a wasted £30 or more.

Series Name: The Monsters Big into Energy ·
Product Type: Vinyl Plush Pendant Blind Box ·
Key Variants: Hope, Happiness, Serenity, Loyalty ·
Inspiration: Five Elements and Emotions ·
Format: Random Unboxing

Product specifications for the Labubu Big Into Energy series come from official Pop Mart documentation and expert authenticator analysis.

What’s Labubu Big into energy?

The Big Into Energy line represents the V3 iteration of Pop Mart’s Labubu collectible series — a vinyl plush pendant that stands approximately 17cm tall when measured from base to crown. Each unit arrives sealed in a blind box, meaning buyers select by series number without knowing which variant they’ll receive until opening.

Series Overview

The series draws its visual language from the Five Elements concept combined with emotion-inspired design, presenting Labubu characters in vivid tie-dye gradient colors that burst with energy across the plush surface. According to SNKRDUNK Magazine, the Big Into Energy title on authentic boxes features rainbow foil lamination positioned at a 45° angle — a detail counterfeiters reportedly struggle to replicate consistently.

Variants and Emotions

Four emotion-themed variants circulate through collector circles: Hope, Happiness, Serenity, and Loyalty. Each carries its own colorway inspired by the Five Elements philosophy, though the exact mapping between elements and emotions varies across unofficial fan interpretations.

Is Labubu Big Energy rare?

The blind box format creates inherent scarcity — collectors must purchase multiple units to complete a full set of variants. SNKRDUNK Magazine reported that the series sold out rapidly on the official Pop Mart website, pushing buyers toward secondary markets where prices reflect both demand and the uncertainty of blind box odds.

Secret Figures Odds

Industry insiders reportedly estimate that secret or special variant pulls occur in roughly 1 in 12 to 1 in 36 boxes depending on the specific series run, though Pop Mart has not confirmed these figures. The lack of official odds disclosure means collectors operate without guaranteed expectations.

Rarest Variants

Collector marketplace observations suggest that Hope and Serenity variants command the highest resale premiums, though pricing fluctuates based on individual listing, seller reputation, and overall market demand at any given time.

How much money is an energy Labubu?

Original retail pricing reportedly hovered around the standard Pop Mart blind box range, though exact figures vary by region and retailer. Post-sellout, secondary market prices climbed substantially as supply tightened and collector demand remained elevated.

Blind Box Price

On secondary platforms like AliExpress, counterfeit versions appear at a fraction of authentic pricing, which experienced collectors view as a red flag. Authentic units through official channels were reportedly priced at standard Pop Mart blind box rates before stock depleted.

Rare Variant Value

Specific variant pricing fluctuates based on marketplace conditions. According to Art Toy Familia, buyers should expect to pay premiums for completing full sets, with individual rare variant prices potentially reaching several times the original retail cost depending on current supply levels.

How to spot a fake Labubu?

Authentication requires examining multiple touchpoints across packaging, labels, and the figure itself. LegitApp’s authentication guide outlines a 5-step verification process covering box exterior, hologram stickers, QR codes, foot stamps, and interior components.

Key Authentication Checks

• Box hologram text: Authentic boxes display holographic text with vertical shine and no distortion when tilted. According to LegitApp Blog, fake versions appear one-dimensional or show visual artifacts under light rotation.
• Rainbow foil angle: The Big Into Energy title shows rainbow foil lamination at a consistent 45° angle on genuine packaging. Video comparisons from YouTube creators show fakes displaying inconsistent or flat foil application.
• Packaging ink quality: Real Labubu products use silvery metallic ink on packaging, while counterfeit versions commonly feature gray color ink instead. This distinction reportedly shows clearly under indoor lighting.
• Inner bag impressions: Authentic inner plastic bags carry faint printed impressions visible inside the bag lining. Counterfeit packaging reportedly lacks this detail.

V3 Specific Signs

• Hologram sticker: Genuine Pop Mart hologram stickers display a 3D POP MART logo effect that shifts under angle changes. According to SNKRDUNK Magazine, fakes show roughly printed, squashed letters that lack dimensional depth.
• QR code functionality: Authentic QR codes scan to fwsy.popmart.com or m-gss.popmart.com, linking to the Pop Mart WeChat Mini Program or official verification site. Art Toy Familia notes that fake QR codes either don’t function or link to imitation sites.
• Foot stamp: Real Labubu figures carry a deeply engraved POP MART logo on the foot with UV-reactive stamp properties. The stamp paint appears embedded and non-reflective. Art Toy Familia reports that fake stamps are shallow or absent entirely.
• Tag material: Authentic tags feature textured white cloth with correct font weight. Counterfeit tags reportedly use smooth plain cloth with inconsistent font rendering.

Why is Big Into Energy Labubu so popular?

The series taps into multiple collector psychology drivers simultaneously — blind box mechanics create chase dynamics, emotion-themed variants provide personal meaning, and the Five Elements aesthetic delivers visually striking pieces that photograph well for social sharing.

Collector Appeal

The Monsters IP has cultivated a dedicated collector base across global markets, with Labubu specifically gaining traction through its combination of approachable price point relative to premium collectibles and distinctive design language. The blind box format encourages repeat purchases while the emotion themes give each variant personal resonance for buyers.

Hype Factors

Social media visibility amplified collector interest substantially, with unboxing videos and authentication guides generating significant view counts across YouTube and TikTok. According to Art Toy Familia, the tie-dye gradient aesthetic proved particularly shareable, driving organic discovery among potential collectors who encountered the series through platform algorithms.

The authentication matrix below consolidates the key visual differences between genuine and counterfeit units across eight verification points.

Eight authentication points matter most when evaluating potential purchases, with box exterior and hologram sticker providing the quickest initial assessment before committing to closer inspection of QR codes and foot stamps.

5 Steps to Verify Your Big Into Energy

Following this step-by-step process helps ensure authentication before committing to a purchase or removing packaging from a potentially new item.

Step 1: Examine the Box Exterior

Hold the box under indoor lighting and tilt it to observe the Big Into Energy title. Authentic packaging displays holographic rainbow foil at a consistent 45° angle with visible dimensional texture. Fakes show flat foil application or inconsistent rainbow positioning. Also check for imprinted Pop Mart logo and The Monsters logo inside the box — counterfeit packaging reportedly lacks these details.

Step 2: Scan the QR Code

Use your phone camera to scan the QR code on the hologram sticker or hanger tag. Authentic codes link to fwsy.popmart.com or m-gss.popmart.com, redirecting to the Pop Mart WeChat Mini Program or official site. Art Toy Familia confirms that the QR code confirms authenticity on first scan for genuine products.

Step 3: Inspect the Hologram Sticker

Examine the hologram sticker on the box or tag under different viewing angles. According to SNKRDUNK Magazine, genuine stickers display a 3D POP MART logo effect that shifts convincingly as you change angle. Counterfeit holograms show roughly printed, squashed letters lacking dimensional quality.

Step 4: Check the Foot Stamp

If the figure is accessible, examine the foot stamp carefully. LegitApp Blog confirms that authentic Labubu foot stamps carry a deeply engraved POP MART logo with UV-reactive stamp properties. The paint appears embedded and non-reflective. Fake stamps are shallow, inconsistent, or absent.

Step 5: Verify the Tag

Inspect the attached tag material and printing. Art Toy Familia notes that genuine tags feature textured white cloth with correct font weight and consistent printing quality. Counterfeit tags use smooth plain cloth with inconsistent font rendering, often appearing slightly larger than authentic tags.

These five verification steps provide collectors with a systematic approach to authentication that catches the most common counterfeit indicators while remaining practical for marketplace use.

What Collectors Are Saying

The real labubu has silvery metallic ink while the fake has gray color ink.

— Video Narrator, YouTube Authenticity Guide (Fake vs Real Labubu V3)

Fakes can look convincing at a glance, but they fall short on key details. Fake manufacturers are getting better at mimicking the real thing.

— Art Toy Familia, Authentication Blogger (Art Toy Familia)

It sold out rapidly on the official website. The blind box format encourages collecting the full lineup.

— SNKRDUNK Magazine, Appraiser (SNKRDUNK Magazine 2025)

The pattern emerging across collector communities is consistent: authentication vigilance increases with experience. Buyers who learned authentication through guides like SNKRDUNK’s December 2024 publication report greater confidence avoiding counterfeits, while newcomers frequently fall victim to increasingly sophisticated knockoffs appearing on mainstream marketplaces.

Related reading: Palm Angels T Shirt – Prices, Styles and Authenticity Guide

Spotting counterfeits in Labubu series like Big Into Energy often hinges on details such as tooth count, as explained in the Labubu vs. Lafufu fake guide for collectors.

Frequently asked questions

For collectors in the UK and global markets, the decision is straightforward: authenticate before committing. Platforms like Palm Angels T Shirt – Prices, Styles and Authenticity Guide demonstrate how luxury goods authentication applies across collectible categories, reinforcing that verification discipline protects buyer investments. Whether hunting specific emotion variants or completing a full set, the cost of a quick authentication check is negligible compared to the collector value at stake.